04.29.15
Here is Advertising: The Timeless Relevance of the Agency Greats
On a hot summer night in 1948, E.B White wrote an essay called Here is New York. It’s a perfect portrait of a place. I almost wrote “time and place,” but that would be incorrect. Sure, there are...
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04.14.15
Note To Nielsen: Don’t Let eXelate Die On The Vine
I dream of democratized media: a converged, channel-agnostic world with granular targeting capabilities, bought programmatically and accessible to just about anyone with a credit card. I work at a leading...
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03.12.15
The New Senior: One Size Does Not Fit All
This year marks an exciting generational milestone – the youngest of the Baby Boomers turns 50 years of age. But they aren’t necessarily celebrating. In fact, most don’t even consider themselves...
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03.04.15
R2C Group Adds Toner As Agency’s First CMO
PORTLAND, Ore. – March 4, 2015 – Independent agency R2C Group announced today that it has added Mark Toner as its first Chief Marketing Officer. Toner will oversee all marketing and agency growth for...
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02.24.15
Why Transactional Brand Building Gets the Oscar for “Best Big Picture” Approach
The Oscars got me thinking about what marketers expect consumers to do after viewing their ads during a big event. Headlines across the media landscape too often focus on who won the social battle, or...
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02.19.15
R2C Group Promotes Jane Crisan to President
PORTLAND, Ore. – February 19, 2015 – R2C Group® announced today that it has promoted Jane Crisan to President. Crisan, who retains her title as COO, will run the day-to-day operations of the agency...
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