10.25.17
How Peloton is Marketing a $2,000 Bike Beyond the Rich
R2C Group, mentioned below, is now Rain the Growth Agency When Carolyn Tisch Blodgett joined fitness startup Peloton as its brand marketing lead a year-and-a-half ago, the company’s executives were...
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10.19.17
Forget Everything You Know About Your Customers
We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. We make PowerPoint slides with stock photos of them. They’re millennial, they prefer kale...
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10.03.17
Rain Ranked Among Oregon’s Top Companies
R2C Group, the data-driven creative and media agency, announced today that it has been ranked 21st among Oregon Business’ Top Private Companies for 2017. The business publication lists the state’s...
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09.27.17
OTT: Is It TV Or Digital?
OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. The industry famous...
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09.12.17
R2C GROUP PROMOTES STEVE DIAMOND TO CHIEF CREATIVE OFFICER
R2C Group has promoted Steve Diamond to the new role of Chief Creative Officer from Executive Creative Director. Operating from the agency’s Portland headquarters, he is responsible for the creative...
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08.18.17
E-Commerce Quickly Disrupting Advertising, Not Just Retail
According to the U.S. Commerce Department, e-commerce continues on a tear, growing at a blistering pace of more than 15 percent in 2016. Globally, e-commerce is the only trillion-dollar industry with double-digit...
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