03.17.20
Media Impact Report #1 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #1, . In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like...
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01.28.20
A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots
R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s...
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01.27.20
Why Fix The Unbroken?
Last weekend, while on the East Coast for business, I had a chance to visit my big brother, Don. During dinner, I was eager to tell him that we were about to change the name of R2C Group; this is something...
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01.06.20
Rain Locks in LendingTree as College Bowl Game Title Sponsor
PORTLAND, OR -- January 6, 2019 -- R2C Group is proud to announce it negotiated and secured LendingTree as the title sponsor for a coveted 2019-2020 college bowl game. College Bowls are traditionally a...
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11.14.19
Pearl District Neighborhood Association and R2C Group Partner to Keep Park Blocks Clean from Cigarette Butts
PORTLAND, OR--Pearl District Neighborhood Association (PDNA) along with R2C Group, Central City Concern, and TerraCycle, are leading an initiative to reduce and eliminate cigarette litter in the Pearl...
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09.19.19
How UX Can Shape DTC Brand Strategy
At the heart of the direct-to-consumer (DTC) revolution is a fundamentally different relationship between brand and customer. That difference is driven by technology. Trillions of pixels come together...
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