03.30.20
A DTC Creative Action Plan: Rapidly Evolving Messaging During Coronavirus Turmoil
The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical financial crisis – it’s a crisis with a call to arms. Within...
Read It
03.27.20
COVID-19 Consumer Research Wave I
This report contains the results from Wave I of the MindReader COVID-19 Consumer Research study, which Rain's in-house Brand Strategy & Research team is conduction on an ongoing basis to understand...
Read It
03.25.20
Media Impact Report #3 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #3, . In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches...
Read It
03.23.20
SheScales Marketing Accelerator For Female-Founded Brands
The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell,...
Read It
03.20.20
Media Impact Report #2 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #2, . In this edition, we focus on current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.
Read It
03.18.20
A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil
Every brand today is evaluating the current environment for its people, communities and customers. Direct-to-consumer (DTC) brands specifically rely heavily on advertising to acquire and build direct relationships...
Read It