03.02.23
The Big Game Ads That Turned Viewers Like Me Into Big Softies
America’s marquee football contest occurred at the perfect time for all of us as the nation grapples with economic challenges, more mass shootings, UFOs, and constant updates of devastation around the...
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02.23.23
February 2023 Media Impact Report
In the February 2023 edition of the Media Impact Report… Implications of ChatGPT technology in media and advertising Details on the Department of Justice's case against Google Big Game ad...
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02.23.23
Rain the Growth Agency Names Mark Yesayian First Chief Strategy Officer
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced the promotion of Mark Yesayian to Chief Strategy Officer. In this new role, he...
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02.21.23
Awareness vs. Momentum: How to Measure Real Brand Health
“Do you know me?” Is that enough for marketers to be asking in their advertising tracking? Given the digital media-heavy experience economy we live in, shouldn’t a better question be, “how do...
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02.16.23
Boomer Digital Shopping Behavior: Forever Changed by the Pandemic?
Use of digital shopping tools increased significantly—particularly search—but one consequence is weakened boomer brand loyalty Recent research on boomer digital attitudes and behavior indicates that...
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02.14.23
OOFOS Wins Viewers During 2023 NCAA College Football Championship
ESPN reported that an average of 17.2 million viewers watched the Georgia Bulldogs beat the TCU Horned Frogs in this year’s NCAA College Football (NCAAF) championship game, reinforcing high television...
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