08.08.23
For Women’s Sports Fans, Content is Queen
Sponsorship deals for female athletes grew 20% year-over-year in 2022. Brands raised spending on amateur athletes by 102% last year through NIL deals. Engagement from female athlete sponsorships jumped...
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08.01.23
Top 3 Takeaways from Meta’s Performance Marketing Summit
Meta’s Performance Marketing Summit, held in San Francisco in June, could’ve been turned into a party game: take a sip of your drink every time you hear “AI.” The irony about so much AI talk...
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07.26.23
Meta Drops Threads, the Diss Track to Twitter
What happened: On July 6, millions of users flocked to the Threads platform, Meta’s newest Twitter (now X) contender, seemingly overnight. By Friday, July 7, Meta CEO Mark Zuckerberg reported that the...
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07.20.23
July 2023 Media Impact Report
In the July 2023 edition of the Media Impact Report… Unlocking the power of female athletes as social influencers How paid search is evolving with AI What brands need to know about Instagram's...
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07.19.23
Supply Path Optimization, CTV and Measurement Discussed at Programmatic I/O
Programmatic I/O 2023 was held for the second time in Las Vegas at the MGM Grand since returning from the pandemic. While the usual topics such as CTV and data were discussed, this year’s event expanded...
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07.18.23
Applications Now Open for 2023-2024 SheScales Marketing Advisory Program
SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2023-2024 program. The program will support up to three female-founded...
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