03.12.24
Ten Years Later, “The Long and Short of It” Research Still Rings True Today
In 2007, two British marketing experts—Les Binet, Head of Effectiveness at adam&eveDDB, and Peter Field, marketing consultant for the International Practitioners of Advertising—released a landmark...
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03.07.24
Disney, Fox, and Warner Bros. Discovery Create a New Sports Streaming Powerhouse. Will it be a Game Changer?
In early February, three of the largest traditional media companies announced a joint venture to launch a new sports streaming app. There is still much we don’t know about the new service, but one thing...
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02.27.24
February 2024 Media Impact Report
In the February 2024 edition of the Media Impact Report… A new sports streaming powerhouse and implications for advertisers The timeless relationship between brand building and sales To download...
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02.15.24
Performance Marketing and Brand Building: What’s the Right Ratio for Growth?
Performance marketing and brand building both play vital roles in growing your business. But what’s the right budget allocation for each to optimize your efforts? According to a 2023 survey from Gartner,...
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02.13.24
Case Study: Revolutionizing CTV with Custom AI Algorithms
Rain the Growth Agency partnered with Chalice Custom Algorithms to support a DTC apparel brand in driving and optimizing against both brand awareness and direct response ROAS. Our collaboration proved...
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02.06.24
May I Have Your Attention Please?
One of the hotter buzzwords in advertising today is attention. Which has led to – or perhaps is a result of – a growing industry of companies offering some version of “attention metrics.” So, let’s...
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