04.05.24
HypeHer Featured in Ad Age: “Inside the Rise of Agencies Dedicated to Women’s Sports Marketing”
“As we were evaluating women’s sports, we were seeing so much momentum in rights deals that were being done…but it was really confusing for our brands to figure out what’s the best way to start...
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04.03.24
Essential Performance Marketing KPIs You Should Be Tracking
Staying on top of key performance indicators is crucial for marketing success. But when you have a dashboard overflowing with metrics, knowing which ones to focus on can feel like navigating a data-driven...
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04.02.24
Embracing the Untapped Potential of News in Digital Video
Last month’s The Trade Desk Forward ‘24 event was capped with an interesting discussion around the relationship between quality news journalism and the news media business. Lou Paskalis, Chief Strategy...
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03.26.24
March 2024 Media Impact Report
In the March 2024 edition of the Media Impact Report… Embracing the untapped potential of news in digital video A look into this year’s Q1 linear TV Marketplace 2024 consumer trends To...
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03.19.24
Practical Strategies for Integrating Performance Marketing and Brand Building
Our approach to a cohesive marketing strategy, what we call Transactional Brand Building, involves aligning performance marketing and your branding efforts - ultimately driving sales while simultaneously...
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03.14.24
5 Brand Marketing Trends to Track in 2024
Consumer behavior and preferences aren’t static. So brands that embrace innovation and incorporate the latest strategies will be better positioned to connect with their target audience, build brand loyalty,...
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