09.25.24
Rain the Growth Agency Recognized in 2024 AdExchanger Awards
Rain the Growth Agency has been awarded in the 2024 AdExchanger Awards for Best Use of Technology by an Agency. The award recognizes how the agency is innovating connected TV (CTV) performance advertising...
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09.17.24
A Guide to Connected TV Advertising
TV habits have evolved dramatically in recent years. Viewership via streaming services continues to increase with “cord cutting” gaining popularity. According to eMarketer, It’s estimated that...
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09.12.24
What is DRTV Advertising?
DRTV advertising refers to any television advertising that asks consumers to respond directly to the company — typically through calling a toll-free number, texting a shortcode, or visiting a website....
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09.06.24
How to Effectively Market to Generation X
Generation X, squeezed between Baby Boomers and Millennials, is often overlooked. However, it’s a generation that represents a significant and valuable segment of the market. This demographic, born...
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08.29.24
ANA Digital & Social Media Conference Recap
Rain the Growth Agency was on-hand for the ANA 2024 Digital & Social Media conference in Los Angeles, California. The conference covered many topics while generally focusing on how to unlock brand...
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08.27.24
WNBA Inks Historic Media Deal
Fresh off their highest-rated ever All-Star Game broadcast, the WNBA has closed a record-setting media rights deal that will carry them into the next decade. On July 24th, the WNBA announced a new media...
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