12.03.24
What Paramount and Nielsen’s Contract Dispute Means for the Future of Alternative Media Currencies
A major battle in the media currency wars is underway between two heavyweights in the media world: Paramount and Nielsen Research. On one side we have Paramount, one of the largest media conglomerates...
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11.27.24
Performance Marketing KPIs Hit a Plateau? Here’s What to Do
Performance marketing KPIs serve as the compass that guides your campaign strategy. Whether it's tracking conversions, click-through rates, or return on ad spend, these metrics show us where we're winning—and...
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11.26.24
Takeaways from Google Think Lead Gen 2024
Rain the Growth Agency team members were recently invited by Google to their New York office for Think Lead Gen, an event covering strategic insights for enhancing lead generation across both B2B and B2C...
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11.25.24
(Video) How YouTube Plays a Part in CPG Brand Strategy
Our Director of Paid Search Stasia Fulginiti and our Associate Director of Paid Search Jacob Simonich discuss how YouTube can play a transformative role in shaping the future of CPG brand strategies....
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11.21.24
November 2024 Media Impact Report
In the November 2024 edition of the Media Impact Report… Building a foundation of agency-client trust to thrive in a fragmented media landscape Exploring impacts from the Paramount and Nielsen...
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11.19.24
SheScales Program Announces 2024-2025 Cohort
Three female-founded companies will receive pro bono marketing advisory support through 2025 SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected three female-founded...
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