05.05.25
Key Terms in Linear TV Advertising
Linear TV advertising can feel like navigating a maze. There's a lot to unpack, and if you’re not familiar with the terminology, it’s easy to feel like you’re fumbling in the dark. But don’t worry—we’re...
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05.05.25
Podcast: The ForeCast with Guest Adam Heimlich, CEO of Chalice AI
In this episode of The ForeCast, Morgan speaks with Adam Heimlich, co-founder and CEO of Chalice Custom Algorithms, a technology startup providing custom AI-driven advertising and marketing solutions....
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05.02.25
Advertising in Women’s Sports
The world of women's sports is experiencing an unprecedented explosion in growth, capturing the hearts of new fans and the attention of advertisers like never before. As viewership continues to rise, the...
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05.01.25
The Case For Marketing in Uncertain Economic Times
On April 2, the Trump Administration announced a package of tariffs on nearly every trading partner in the world, including 145% tariffs on most goods imported from China—one of America’s largest trading...
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04.29.25
April 2025 Media Impact Report
In the April 2025 edition of the Media Impact Report... The case for marketing during uncertain economic times Rethinking senior healthcare marketing Key takeaways from ShopTalk 2025 To download...
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04.28.25
Exploring Opportunities in CTV and OTT
As media consumption shifts towards streaming platforms, CTV (Connected TV) and OTT (Over-The-Top) advertising have become game-changers for brands. These digital advertising methods can sometimes offer...
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