10.17.24
6 Factors Affecting the Q4 Marketplace
Declining response rates in Q2 were a global issue, not campaign-specific. However, response rates have rebounded +11% in July and another +2% in August and are trending flat for September. Unfortunately,...
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10.15.24
YouTube Video Action Upgrades to Demand Gen Campaigns
In Q2 2025, Google Ads will upgrade YouTube Video Action Campaigns (VAC) to Demand Gen, with upgrades to inventory, reach, creative flexibility and enhanced audience targeting across YouTube, discovery...
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10.09.24
Fubo Throws the Red Flag on New Sports Streaming Service
It was only back in February in Media Impact Report #52 that we shared the news that Warner Bros. Discovery (WBD), Disney, and Fox had joined forces to create a new sports streaming service that they dubbed...
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10.08.24
Dr. Squatch Partners with Rain the Growth Agency on National Media Campaign
Rain the Growth Agency, the leading independent agency merging brand and performance fundamentals, has partnered with men’s personal care brand, Dr. Squatch, to launch their new natural body wash line...
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10.02.24
2024 Broadcast Upfronts Recap
The 2024 broadcast upfronts have wrapped up, with the major networks presenting four trends of note for advertisers: Linear TV rates of change (outside of sports) are flat to negative in most areas...
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09.26.24
September 2024 Media Impact Report
In the September 2024 edition of the Media Impact Report… 2024 broadcast upfronts recap The latest on sports streamer Venu YouTube's new Demand Gen campaigns Q4 marketplace trends to watch To...
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