09.12.23
Exploring the ANA Digital and Social Media Conference: Insights and Takeaways
We recently had the privilege of attending the ANA Digital and Social Media Conference in Carlsbad, California. This event offered a diverse array of topics that captured the rapidly evolving landscape...
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09.07.23
Hanging On By A Thread: Will the New Threads Updates Help Combat the Usage Decline?
The reviews are in, and after a successful launch of securing 100 million users in five days, did Threads hit its peak already? The platform is down from its height of 44 million active daily users...
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08.29.23
Twitter Rebrands to X
He’s done it again. On July 23, Elon Musk, the much-maligned still-somewhat-new owner of Twitter, officially rebranded the social platform to “X.” The announcement came suddenly, with a series...
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08.24.23
August 2023 Media Impact Report
In the August 2023 edition of the Media Impact Report… Twitter rebrands to X An update on Threads Takeaways from the ANA Digital & Social Media Conference To download the full report, .
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08.15.23
Adapting to AI: Searching in an Evolving Environment
As search evolves with the introduction of AI-powered user functionalities, so will the approach to advertising. For over 20 years, how humans leverage search engines has changed drastically. In response,...
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08.08.23
For Women’s Sports Fans, Content is Queen
Sponsorship deals for female athletes grew 20% year-over-year in 2022. Brands raised spending on amateur athletes by 102% last year through NIL deals. Engagement from female athlete sponsorships jumped...
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