07.06.23
NewFronts 2023: AI, Data, and Diversity
NewFronts 2023 Summary The presentation topics for NewFronts 2023 alternated between the eye-catching content that draws viewers in, and the less flashy (but still critical) digital tools used for targeting,...
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06.28.23
2023 Upfronts Recap
The 2023 upfronts presentations took place in May, amidst a writers’ strike and an economic downturn. This required network groups to think creatively about how to serve up and present content to agency...
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06.22.23
June 2023 Media Impact Report
In the June 2023 edition of the Media Impact Report… Recapping the upfronts and newfronts An agency CTO perspective on AI SPO, CTV and measurement discussions from Programmatic I/O To download...
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06.22.23
Rain the Growth Agency Launches HypeHer to Connect Brands to Women’s Sports
New practice delivers media and content opportunities for brands looking to capitalize on exponential audience growth Rain the Growth Agency, a leading independent and female-led performance advertising...
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06.06.23
How Writers’ Strikes Impact Advertising
There are many active discussions in the industry about the impacts of an ongoing writer’s strike on advertising and television programming. It currently does not sound like a resolution is on the horizon...
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05.31.23
Engaging with the AANHPI Audience
In April 2023, Netflix announced they will commit to $2.5 billion in production spend on Korean content over the next four years. This is a massive investment for the streaming giant as TV and movies from...
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