02.09.23
Rain the Growth Agency Strengthens Leadership with Executive Promotions, New Hires
Jane Crisan Promoted to CEO, Rylan Malerbi Joins as CFO, Michelle Cardinal Transitions to Chairwoman Rain the Growth Agency, the leading independent, fully integrated DTC advertising agency, has announced...
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02.08.23
Seizing Opportunities in CTV and OTT
One of the most compelling trends surfacing in early 2023 is that “subscription OTT streaming will reach one-half of time spent with linear TV in the U.S., but platform ad spend will be one-sixth of...
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02.02.23
Streaming Takes Center Stage at CES 2023
Despite the abnormally cold and rainy weather, the Consumer Electronics Show (CES) is my favorite way to kick off the year. Technology movers and shakers from all over the world converge on the Las Vegas...
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01.30.23
January 2023 Media Impact Report
In the January 2023 edition of the Media Impact Report… Seizing opportunities in CTV and OTT How to measure real brand health Streaming takes center stage at CES 2023 To download the full...
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01.23.23
SciPlay Taps Rain the Growth Agency for Quick Hit Slots Campaign Featuring Actor Jerry O’Connell
“Winning Day” campaign brings the Vegas casino experience to mobile Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with...
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01.18.23
How to Reach the One-in-Four Boomers Who Are Super Social Media Users
According to a digital attitudes and behavior study conducted among 2,005 respondents across all generations, 26% of boomers are considered Super Social Media Users (SSMUs). These SSMUs belong to the tech-savvy...
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