11.16.22
SheScales Announces 2022 Cohort
Three participants to receive marketing advisory support through 2023 PORTLAND, OREGON— November 16, 2022 — SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected...
Read It
11.10.22
The New Normal – Opportunities for Brands
In our last edition of the Media Impact Report, we shared some trends affecting the U.S. consumer— but what do these conditions mean for brands? Consumers are undoubtedly looking for a lifeline to help...
Read It
11.09.22
Netflix with Ads: The Time Has Come
For years, there have been expectations that Netflix would eventually go with an ad-supported option. I remember listening to my favorite media podcast (shout out to eMarketer) after the first earnings...
Read It
10.27.22
October 2022 Media Impact Report
In the October 2022 edition of the Media Impact Report… Opportunities for brands in a challenging economy What you need to know about Netflix's ad-supported tier A recap of Advertising Week...
Read It
10.12.22
How Inflation, Polarizing Politics and Global Instability are Influencing U.S. Consumers
Learning to function amid global instability and a cacophony of bad news has left the U.S. consumer in a state of bewildered exhaustion. As a result, consumers are reevaluating and reconciling their personal...
Read It
10.05.22
Midterm Election Update
Ad spends and political action heats up ahead of the midterms—what does it mean for advertisers? In the 2018 midterm election cycle, total spend behind political and issue advertising hit $3.96 billion,...
Read It