06.09.22
May/June 2022 Media Impact Report
In the May/June 2022 edition of the Media Impact Report... This year's Upfronts and Newfronts - themes, highlights and new programming A look into new currencies and data clean rooms Why targeting...
Read It
05.18.22
It’s Game Time: The Gaming Industry Continues to Explode
On April 5, the Interactive Advertising Bureau (IAB) hosted its first annual Playfronts, a one-day summit focused on why and how advertisers should start considering gaming as a central part of their brand’s...
Read It
05.10.22
Infographic: OTT Digital Video: Who’s Watching What
There’s a lot of hype to navigate when it comes to understanding who consumes OTT video. As part of the Your OTT Market on Demand guide, we are focused on three groups that we can compare and contrast...
Read It
04.28.22
April 2022 Media Impact Report
In the April 2022 edition of the Media Impact Report... Why and how advertisers should start considering gaming as part of their strategy The importance of a strong normative database for efficient...
Read It
04.21.22
DTC: When your Specialty Appears to Be Mainstream
In the topsy-turvy world of direct-to-consumer (DTC) advertising, my world has become ever more topsy. Recently a client asked for a one-pager on best practices for DTC advertising. My answer was that...
Read It
04.19.22
OTT Basics
The content below features an excerpt from the OTT Guide, Your Market on Demand. To view the full article, you can download the guide for free here. When your customers end a long day, they settle...
Read It