News & Insights

The latest updates and what's on our minds right now.

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02.02.22

Rain the Growth Agency Expands Digital Capabilities

Fully integrated DTC practice adds strength and expertise to digital media, strategy and analytics teams Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is expanding...

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02.01.22

February 2022 Media Impact Report

In the February 2022 edition of the Media Impact Report... Over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging Ways adtech platforms...

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01.13.22

Social Media Trends & Takeaways: How to Read the Numbers

By Jennifer Eenigenburg, VP, Digital Media and Shuree Jones, Director, Paid Social The pandemic has continued to encourage consumption of social media content across social platforms, as exhibited by...

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01.05.22

Viewing Pleasures: Best Practices for Your OTT Creative

By Jennifer Eenigenburg, VP, Digital Media and Nat Jones, Digital Creative Director Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices,...

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12.20.21

Remote or Paris, How about Both?

It’s been 21 months since our company went remote. I would not have believed three years ago we would successfully be operating a high-demand client service business remotely, but we have adapted into...

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12.20.21

One Last Push: How to Boost Holiday Sales

E-commerce spending overall this year has outpaced 2020. We predicted that holiday shopping would kick off even earlier this year, which we saw came to fruition as reported by Adobe. U.S. consumers spent...

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