02.02.22
Rain the Growth Agency Expands Digital Capabilities
Fully integrated DTC practice adds strength and expertise to digital media, strategy and analytics teams Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is expanding...
Read It02.01.22
February 2022 Media Impact Report
In the February 2022 edition of the Media Impact Report... Over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging Ways adtech platforms...
Read It01.13.22
Social Media Trends & Takeaways: How to Read the Numbers
By Jennifer Eenigenburg, VP, Digital Media and Shuree Jones, Director, Paid Social The pandemic has continued to encourage consumption of social media content across social platforms, as exhibited by...
Read It01.05.22
Viewing Pleasures: Best Practices for Your OTT Creative
By Jennifer Eenigenburg, VP, Digital Media and Nat Jones, Digital Creative Director Savvy marketers today can take advantage of the digitization of the small screen and the increased usage of CTV devices,...
Read It12.20.21
Remote or Paris, How about Both?
It’s been 21 months since our company went remote. I would not have believed three years ago we would successfully be operating a high-demand client service business remotely, but we have adapted into...
Read It12.20.21
One Last Push: How to Boost Holiday Sales
E-commerce spending overall this year has outpaced 2020. We predicted that holiday shopping would kick off even earlier this year, which we saw came to fruition as reported by Adobe. U.S. consumers spent...
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