04.26.21
Media Impact Report #25 | Advertising Marketplace Updates
To download Media Impact Report #25, . In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple’s App Tracking Transparency (ATT) will be deployed,...
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04.19.21
Rain the Growth Agency Partnership with OOFOS Expands to Full AOR
As of January, Rain the Growth Agency, the leading independent, direct-to-consumer advertising agency, has been recognized as the full-service agency of record for OOFOS, the global leader in recovery...
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03.31.21
Cerebral Expands Rain the Growth Agency’s Cohort of Telehealth Accounts
Rain the Growth Agency, the leading independent advertising agency built to scale direct-to-consumer brands, has been awarded the TV media planning and buying duties for Cerebral, as of January 2021. The...
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03.26.21
Media Impact Report #24 | Advertising Marketplace Updates
To download Media Impact Report #24, . In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May,...
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02.23.21
Virtual Event Recap: Reach Back As We Rise
How can Black talent break into the advertising industry and how can allies provide support? Panelists shared their stories of breaking into the industry and professional tips. We have found that Black...
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02.19.21
Media Impact Report #23 | Advertising Marketplace Updates
To download Media Impact Report #23, . In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear...
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