09.01.20
COVID-19 Consumer Research Wave III
This report contains the results from Wave III of the MindReader COVID-19 Consumer Research study, which Rain the Growth Agency's in-house Brand Strategy & Research team is conduction on an ongoing...
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09.01.20
Three Key Tactics for DTC Marketers This Holiday Season
***This is an extended version of the article originally published by MediaPost*** Talking about the holidays in August always feels a little strange, but planning ahead is more important—and challenging—than...
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09.01.20
Rain the Growth Agency Puts Insights At Clients’ Fingertips
Rain the Growth Agency is making TV response attribution and optimization insights a truly hands-on experience for its clients through its proprietary analytics tool, Signal Link™. The performance-minded,...
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08.04.20
Media Impact Report #17 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #17, . In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing...
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07.28.20
An open letter to Black professionals: You were never the impostor
Ten years ago, in my very first management role at a large consumer packaged goods company, an employee who reported to me (and who had also applied for the same role) asked me, in front of my entire team,...
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07.23.20
Sports Fans Are as Loyal as They Come
What happened to the loyal sports fans when COVID-19 caused all activities to come to a grinding halt? The cancellation of live sports was very upsetting to many fans and created a massive hole in many...
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