04.27.20
COVID-19 Consumer Research Wave II
This report contains the results from Wave II of the MindReader COVID-19 Consumer Research study, which Rain's in-house Brand Strategy & Research team is conduction on an ongoing basis to understand...
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04.23.20
Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #7, . In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how...
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04.22.20
Liingo Eyewear Releases New Made-From-Home Video Ads
PORTLAND, Oregon -- Liingo, the disruptive online eyewear brand, is proud to announce its new TV campaign capturing the unique experience of life at home and online during the COVID-19 pandemic. Both Liingo...
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04.17.20
Media Impact Report #6 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #6, . In this edition, we are focusing on the latest viewership trends for linear TV, retail foot traffic, as well as an agency recommendation for brand and campaign safety...
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04.16.20
When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis
Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even...
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04.07.20
Media Impact Report #5 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #5, . In this edition, we are focusing on new trends in streaming, search and gaming, as well as ongoing changes in the media marketplace.
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