07.20.20
The Low-Risk Decision To Pause Facebook
Pausing advertising on Facebook can look risky. Facebook has become the marketing lifeblood of a long tail of small businesses while serving as an efficient platform for larger brands to connect to millions...
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07.17.20
Media Impact Report #16 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #16, . In this edition: Our agency's POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront...
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07.10.20
Media Impact Report #15 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #15, . In this edition: Our agency's POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront...
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06.23.20
Media Impact Report #14 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #14, . In this edition: CCPA regulations--evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get...
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06.12.20
Media Impact Report #13 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #13, . In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety...
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06.09.20
Let’s Talk About Racial Inequity. Send Me a Note
In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. As I have read various companies’...
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