05.11.20
New Campaign Alert: Leesa Sleep Launches New Social Impact Ad Campaign
Leesa Sleep, the award-winning online mattress company, is proud to announce its recently launched GOOD & Good campaign, that spotlights its most recent social impact initiative. Leesa is currently...
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05.08.20
Research on the phases of COVID-19: The 4 F’s
Two waves of quantitative research fielded in late March and mid-April indicate that there are four phases to the COVID-19 crisis. WTF? -- What is this and how will it affect my family and me? ...
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05.08.20
The Pandemic Is Showing Just How Much Working Moms Have to Juggle
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. Before the pandemic, some of us quietly juggled a strategically managed schedule of childcare, education,...
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05.07.20
Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #9, . In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline....
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05.05.20
Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)
On Sept. 11, 2001, I was home in Portland, sound asleep, when my landline rang. It was my sister calling from Boston. “We’re being attacked!” she screamed. “Are you watching TV?” I jumped...
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05.01.20
Media Impact Report #8 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #8, . In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video,...
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