03.23.20
SheScales Marketing Accelerator For Female-Founded Brands
The leading direct-to-consumer advertising agency, Rain the Growth Agency, is officially announcing the first partnership for SheScales, their marketing accelerator. The agency has partnered with Carewell,...
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03.20.20
Media Impact Report #2 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #2, . In this edition, we focus on current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.
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03.18.20
A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil
Every brand today is evaluating the current environment for its people, communities and customers. Direct-to-consumer (DTC) brands specifically rely heavily on advertising to acquire and build direct relationships...
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03.17.20
Media Impact Report #1 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #1, . In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like...
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01.28.20
A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots
R2C Group, a direct-to-consumer agency founded in Portland 21 years ago, has rebranded itself as Rain. With a nod to the company’s Pacific Northwest roots, the new name is an homage to the region’s...
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01.27.20
Why Fix The Unbroken?
Last weekend, while on the East Coast for business, I had a chance to visit my big brother, Don. During dinner, I was eager to tell him that we were about to change the name of R2C Group; this is something...
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