03.03.18
Playing Games at Work
We live in a world surrounded by gamification. Your step tracker measures exercise. An app tracks water consumption and meals for “badges.” LinkedIn provides an update on how many searches you’ve...
Read It
03.02.18
In Today’s Media Marketplace, Clout Is Overstated
You know that uncomfortable feeling you get when you do your grocery shopping in bulk? At first, you’re attracted to the idea of getting a deal on that Jello pudding snack pack. But, after your kids...
Read It
02.26.18
TV Is Going Away (Or Not)
Telling people you work in TV advertising can be exasperating. The response typically goes something like this: "Do people even watch TV anymore? I don't." At least, that's what the CEO of a public...
Read It
02.12.18
How Can Persuasion Occur in a Distrustful World?
According to the most recent wave of the annual Edelman Trust Barometer, the U.S. is experiencing the worst ever collapse of trust in the survey’s history. Trust in the U.S. government fell a jaw-dropping...
Read It
02.07.18
We All Worship At The Altar Of Super Bowl
Have you noticed that we no longer refer to the Super Bowl? It’s suddenly just … Super Bowl. Super Bowl is now like prom—it’s no longer necessary to say you’re going to the prom. The only folks...
Read It
01.08.18
Are We Measuring TV Ads With The Equivalent Of The Click-Through Rate?
When I started my career, the ad server was just taking hold, making digital advertising measureable. We were off to the races. First, click-through rates: “This is amazing! People are clicking on...
Read It