01.02.18
R2C GROUP GAINS LENDINGTREE ACCOUNT
R2C Group, a data-driven creative and media agency, announced today that after a formal review it has won the media account for LendingTree, the nation’s leading online loan marketplace. R2C Group will...
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12.11.17
Advanced TV Targeting: A Small Step Forward
I’ve sat through at least a dozen TV ad tech presentations that promise pretty much the same thing: the complete transformation of customer targeting for TV advertising. While the pitch outlines and...
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11.27.17
Now Hear This: Podcasts are Here to Stay
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay. Not only has ad revenue grown 85% year on year, but from 2012 to...
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10.25.17
How Peloton is Marketing a $2,000 Bike Beyond the Rich
R2C Group, mentioned below, is now Rain the Growth Agency When Carolyn Tisch Blodgett joined fitness startup Peloton as its brand marketing lead a year-and-a-half ago, the company’s executives were...
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10.19.17
Forget Everything You Know About Your Customers
We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. We make PowerPoint slides with stock photos of them. They’re millennial, they prefer kale...
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10.03.17
Rain Ranked Among Oregon’s Top Companies
R2C Group, the data-driven creative and media agency, announced today that it has been ranked 21st among Oregon Business’ Top Private Companies for 2017. The business publication lists the state’s...
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