News & Insights

12.05.16

I don’t know about the rest of you, but I spend a lot of time these days looking for silver linings in every headline. Viewership may be down, I tell myself, but TV content consumption is way up! The...

11.29.16

Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional...

11.23.16

As a brand strategist at an advertising agency in left-leaning Portland, Oregon that uses market research data to advise clients on how to effectively message and persuade people, it's been a rough few...

11.21.16

The Trump win against Clinton will be analyzed for decades. It is, to understate the very obvious, a pivotal moment that will have mammoth consequences for the future of the USA and the world. The aftershocks...

11.14.16

The second biggest story on Nov. 8 was the incredible failure of polling. Many were surprised by Trump’s triumph because the expectations going into election night were so different. A political pundit...

09.09.16

For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is...