08.11.16
The Reality Of Augmenting Television
If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. In my mind, these new technologies represent the most significant evolution to the...
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07.26.16
The Gig Economy is all about Hustling
While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes. We discovered a number of people...
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07.12.16
Chasing Cultural Relevance In The Age Of OTT
In the late 1990s, when the internet was still relatively new, the “content is king” mantra was an overwhelming omnipresence that eventually fell victim to audience targeting. It was the net result...
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07.01.16
Putting Online Video Advertising In Context
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent of all television viewers will also access programming...
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06.21.16
What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for...
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06.06.16
Rovi, TiVo And The Future Of Addressability
The recent acquisition of TiVo by the company Rovi triggered an odd memory for me. There was an off-leash beach near our apartment where my dog used to run amok – I’d take him there, cut him loose...
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