08.04.15
Why does brand matter when a marketer can just yell and sell?
We’ve all seen the TV ads that scream miraculous product benefits for the low price of $19.99 (“and if you call you now…”). Since the ads never seem to reach a wear out stage soon enough, we...
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08.03.15
Context Vs. Targeting: Which Matters More For Programmatic TV?
Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric? One of programmatic TV’s primary strengths may well be the implied...
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07.29.15
It May Work at Costco, But Stop Buying (Advertising) in Bulk
In 2008 and 2009 the phrase “too big to fail” dominated the headlines, calling attention to the automotive companies and financial institutions whose size and interconnectivity made them critical to...
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07.27.15
Agency Lessons Learned from Working with Dot Coms
Through the years my agency and those in the direct response industry have worked with many an entrepreneur to launch a product on television and offline channels to drive direct sales. What we are seeing...
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07.27.15
Blinds.Com Selects R2C Group as TV Creative and Media Agency
PORTLAND, Ore. – July 27, 2015 – R2C Group announced today that it has been selected as the TV creative and media agency for Blinds.com, the #1 online provider of blinds, shades, shutters, and draperies...
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07.01.15
A Programmatic Promise
Word has it that ad tech companies have taken over this week at Cannes and that is no surprise because “Programmatic TV Buying” is a resurgent hot topic that has been looking for a new spotlight for...
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