03.04.15
R2C Group Adds Toner As Agency’s First CMO
PORTLAND, Ore. – March 4, 2015 – Independent agency R2C Group announced today that it has added Mark Toner as its first Chief Marketing Officer. Toner will oversee all marketing and agency growth for...
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02.24.15
Why Transactional Brand Building Gets the Oscar for “Best Big Picture” Approach
The Oscars got me thinking about what marketers expect consumers to do after viewing their ads during a big event. Headlines across the media landscape too often focus on who won the social battle, or...
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02.19.15
R2C Group Promotes Jane Crisan to President
PORTLAND, Ore. – February 19, 2015 – R2C Group® announced today that it has promoted Jane Crisan to President. Crisan, who retains her title as COO, will run the day-to-day operations of the agency...
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02.10.15
Old People Aren’t the Only Ones Watching TV
There’s no doubt that an evolution is taking place in the world of TV. Recently, The Washington Post attempted to neatly characterize this change with its pithy statement that “TV is increasingly for...
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01.21.15
ChristianMingle.com Launches New Ad Campaign Created by R2C Group
PORTLAND, OR –January 21, 2015 – R2C Group today announced the launch of a new ground breaking campaign for ChristianMingle®.com, the largest and fastest growing online community for Christian singles....
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01.02.15
Why Marketers Should Make A New Year’s Resolution to Buy More TV
The end of the year always marks a time for us to think about the year past, create plans for the future and make our New Year’s resolutions for what we want to change. While some experts have predicted...
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