09.27.17
OTT: Is It TV Or Digital?
OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. The industry famous...
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09.12.17
R2C GROUP PROMOTES STEVE DIAMOND TO CHIEF CREATIVE OFFICER
R2C Group has promoted Steve Diamond to the new role of Chief Creative Officer from Executive Creative Director. Operating from the agency’s Portland headquarters, he is responsible for the creative...
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08.18.17
E-Commerce Quickly Disrupting Advertising, Not Just Retail
According to the U.S. Commerce Department, e-commerce continues on a tear, growing at a blistering pace of more than 15 percent in 2016. Globally, e-commerce is the only trillion-dollar industry with double-digit...
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07.20.17
Trust Me: The Role Of Trust In Advertising
Following another week of extreme Washington drama, I turned on "Meet the Press." On that Sunday morning, Thomas Friedman lamented how little trust there was in the current political environment and how...
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06.06.17
This Portland-Based Full-Service Advertising Agency Makes CEOs Happy
In 2004, Portland, Ore.-based husband and wife Tim O’Leary, founder and CEO of creative shop Respond2, and Michelle Cardinal, founder and CEO of media agency Cmedia, decided to formally tie the knot...
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05.26.17
JOY MCCAMMON JOINS R2C GROUP AS DIRECTOR OF TALENT MANAGEMENT
R2C Group, the data-driven creative and media agency, announced today that is has hired Joy McCammon as Director of Talent Management. McCammon will provide strategic direction across all aspects of human...
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