09.22.22
September 2022 Media Impact Report
In the September 2022 edition of the Media Impact Report… Ad spend and political action is heating up ahead of the midterms—what does it mean for advertisers? How domestic and global economics...
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09.21.22
Rain the Growth Agency Partners with Fitness Leader barre3
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a new client partnership with barre3, a boutique fitness company with more than...
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09.15.22
Google Postpones Cookie Deprecation
Cookies: marketers love them. Your friends hate them. Cookies will remain in the driver’s seat in digital targeting and attribution for at least two more years. Last month, Google surprised the Internet...
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09.13.22
Conference Takeaways: 2022 ANA Digital & Social Media Conference
The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across...
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09.01.22
Female Boomers—Trends Shaping Buying Behaviors
As part of a partnership with OWL Research Partners, we’re tracking trends affecting baby boomer consumers. This month’s issue highlights market forces and influences observed from recent months specific...
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08.25.22
August 2022 Media Impact Report
In the August 2022 edition of the Media Impact Report Trends shaping female boomer buying behaviors Takeaways from the ANA Digital & Social Media Conference Predictions why Google is postponing...
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