News & Insights

The latest updates and what's on our minds right now.

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05.24.23

Women’s Sports Viewership on the Rise: Who’s Watching?

From the stands to couches to social media feeds, women’s sports are on the rise and solidifying their position in the media landscape. Nearly every organization—the WNBA, NWSL soccer, the LPGA, NCAA—is...

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05.23.23

Rain the Growth Agency Co-Founder Michelle Cardinal Invests in Seattle Storm

Investment in WNBA Team Underpins Growth Opportunities in Women’s Sports Rain the Growth Agency, a leading independent, fully integrated performance advertising agency, has announced that Co-Founder...

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05.18.23

May 2023 Media Impact Report

In the May 2023 edition of the Media Impact Report… Who's watching women's sports Engaging with the AANHPI audience How writers' strikes impact advertising To download the full report, .

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05.11.23

Empowering Female Founders

March was Women’s History Month and Rain the Growth Agency is fortunate enough to be supporting women’s history today with the SheScales program. SheScales was founded by co-founder Michelle Cardinal...

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05.09.23

Media Landscape: Long-Term Outlook

As an agency, we use marketplace data from partners and industry leaders such as MRI-Simmons, eMarketer, Morning Consult and Resonate to aggregate the trends most applicable to our client partners for...

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05.04.23

Michelle Cardinal Named One of 2023 Top Women in Media & Ad Tech

Rain the Growth Agency Co-Founder and Chairwoman Recognized Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, is delighted to announce that...

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