03.26.21
Media Impact Report #24 | Advertising Marketplace Updates
To download Media Impact Report #24, . In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May,...
Read It
02.19.21
Media Impact Report #23 | Advertising Marketplace Updates
To download Media Impact Report #23, . In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear...
Read It
01.12.21
Media Impact Report #22 | Advertising Marketplace Updates
To download Media Impact Report #22, . In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking. While TV viewership initially increased during...
Read It
12.04.20
Media Impact Report #21 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #21, . In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically...
Read It
10.30.20
Media Impact Report #20 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #20, . In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains...
Read It
10.07.20
Media Impact Report #19 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #19, . In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues...
Read It