05.29.20
Media Impact Report #12 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #12, . In this edition, we explore the new shopping updates by Google and Facebook, the reemergence of sports programming, and the leveling off of television viewership...
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05.22.20
Media Impact Report #11 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #11, . In this edition, we unpack the accelerating trend in "Buy Online, Pick Up In Store" (BOPIS), while our buyers' Upfronts coverage reveals how network groups are trying...
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05.15.20
Media Impact Report #10 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #10, . In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and...
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05.07.20
Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #9, . In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline....
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05.01.20
Media Impact Report #8 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #8, . In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video,...
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04.23.20
Media Impact Report #7 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #7, . In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how...
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