04.17.20
Media Impact Report #6 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #6, . In this edition, we are focusing on the latest viewership trends for linear TV, retail foot traffic, as well as an agency recommendation for brand and campaign safety...
Read It
04.07.20
Media Impact Report #5 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #5, . In this edition, we are focusing on new trends in streaming, search and gaming, as well as ongoing changes in the media marketplace.
Read It
03.31.20
Media Impact Report #4 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #4, . In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking...
Read It
03.25.20
Media Impact Report #3 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #3, . In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches...
Read It
03.20.20
Media Impact Report #2 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #2, . In this edition, we focus on current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.
Read It
03.17.20
Media Impact Report #1 | COVID-19 Pandemic Advertising Ecosystem Impact
To download Media Impact Report #1, . In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like...
Read It