12.10.25
Understanding the Impact of Nielsen’s Methodology Switch
Nielsen’s switch from a panel-based methodology to include “big data” sets is finally becoming a reality after years in the making. Nielsen has been reporting TV viewership data using both the “Panel...
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12.08.25
Rain Launches Pro Bono Creative Campaign for GlamourGals
Rain the Growth Agency, the leading independent full-service advertising agency, announced today the launch of “Where Our Gals At,” a touching new pro bono campaign developed in partnership with GlamourGals...
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12.03.25
Disney Pulls Properties from YouTube TV After Contract Dispute
Update: Disney and Google reached an agreement on November 15 that restored access to ESPN, ABC and other channels to YouTube TV’s 10 million subscribers. While details of the deal have not been made...
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11.20.25
SheScales Welcomes Three Bold Female-Founded Brands to Its 2025-2026 Cohort
Program powered by Rain the Growth Agency provides yearlong pro bono marketing advisory support Every year, SheScales, a marketing advisory program powered by Rain the Growth Agency, sets out to empower...
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11.20.25
November 2025 Media Impact Report
In the November 2025 edition of the Media Impact Report... YouTube TV and Disney's recent carriage dispute What advertisers should know about Nielsen's new methodology To download the full report, . Want...
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11.17.25
Pranav Pandit Joins Rain in Newly-Created Role of EVP, Digital Marketing
Rain the Growth Agency, the leading independent and growth-focused advertising agency, announces the appointment of Pranav Pandit to the new agency role of Executive Vice President, Digital Marketing....
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