06.25.26
June 2026 Media Impact Report
In the June 2026 edition of the Media Impact Report... Social Platforms Expanding into CTV Why Linear TV Needs to Move at the Speed of Performance Media To download the full report, . Want...
Read It
06.16.26
AI Doesn’t Create Bias, It Scales It
AI is already helping teams move faster, uncover insights, streamline workflows, and unlock creative possibilities. The opportunity now is to pair speed and scale with ethical stewardship of this technology,...
Read It
06.11.26
Yobi and Rain Join Forces to Deliver a New Standard in Performance-Driven Advertising
Behavioral data models replace static programmatic approaches with precision targeting at the exact moment of purchase intent Today Yobi, the leading behavioral AI company, and Rain, the leading independent...
Read It
06.03.26
From Live Sports to AI: What Defined the 2026 Upfronts
The Rain CREW attended several 2026 upfronts presentations this month in New York City. Top overarching takeaways include: 1. Live sports and events programming continue to be the anchor. Nearly every...
Read It
05.28.26
May 2026 Media Impact Report
Image source: The Walt Disney Company In the May 2026 edition of the Media Impact Report... 2026 Upfronts recap How AI scales bias A look inside linear TV’s unexpected comeback To download...
Read It
05.20.26
Podcast: The State of Indie Agencies
In this episode, Morgan chats with Doug Zanger, founder and editor-in-chief of Indie Agency News, about the evolution, challenges, and opportunities for independent agencies in the current marketing landscape....
Read It