11.25.24
(Video) How YouTube Plays a Part in CPG Brand Strategy
Our Director of Paid Search Stasia Fulginiti and our Associate Director of Paid Search Jacob Simonich discuss how YouTube can play a transformative role in shaping the future of CPG brand strategies....
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11.21.24
November 2024 Media Impact Report
In the November 2024 edition of the Media Impact Report… Building a foundation of agency-client trust to thrive in a fragmented media landscape Exploring impacts from the Paramount and Nielsen...
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11.19.24
SheScales Program Announces 2024-2025 Cohort
Three female-founded companies will receive pro bono marketing advisory support through 2025 SheScales, a marketing advisory program powered by Rain the Growth Agency, has selected three female-founded...
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11.13.24
Are All Media Incentive Programs Bad?
The digital media landscape today presents agencies with a complex and sometimes conflicting set of incentives. On one hand, agencies are tasked with maximizing the effectiveness of their clients’ advertising...
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11.12.24
Rain the Growth Agency Hires Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships
Rain the Growth Agency, the leading independent full-service advertising agency, expands their media expertise with the hiring of Rachel Baker as Senior Vice President, Head of Video Investment and Partnerships....
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11.07.24
Best Practices for OTT Creative
As more consumers shift from traditional linear television to adopting streaming services, Over-the-Top (OTT) platforms have become another option for advertisers to consider for media campaigns. OTT advertising...
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