04.02.25
LiveRamp’s RampUp Conference—All About Collaboration
Every February, marketing technology platform LiveRamp hosts their RampUp conference in San Francisco, bringing together key players in marketing, data science, and marketing technology. For a company...
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03.27.25
March 2025 Media Impact Report
In the March 2025 edition of the Media Impact Report... Unlocking show-level data in CTV advertising Integrating AI in video creative A recap of this year's RampUp event To download the...
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03.18.25
AI is Eating Search; Here’s How Brands Stay on the Menu
For years, paid search has been the reliable workhorse of digital marketing—like a trusty old Honda Civic that always gets you where you need to go. But now, AI-powered search alternatives like Reddit...
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03.12.25
New Year, New Nielsen
The beginning of a new year is often a time for big changes. New year’s resolutions, new exercise routines, new diets. For Nielsen Media Research, the start of 2025 brought about several significant...
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03.11.25
Podcast: The ForeCast with Guest Shuree Jones
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we...
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03.05.25
2025 Super Bowl Ad Trends
One of our favorite yearly traditions is diving into the Big Game’s ads. This year had powerful, intriguing, and some just flat out weird spots by brands making a big investment in the largest live sports...
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