12.11.24
(Video) How Do You Develop High Performing Content for YouTube?
Our Director of Paid Search Stasia Fulginiti and Associate Director of Paid Search Jacob Simonich discuss expert strategies for crafting content that captures attention and drives real, measurable growth.
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12.10.24
The Currency of Trust in Agency-Client Relationships: A Foundation for Thriving in a Fragmented Media Landscape
In recent years, the advertising industry has faced a surge in practices that undermine transparency, efficiency, and ultimately, trust. Complex programmatic systems, the rise of principal media and “Made...
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12.05.24
Google Brandformance LA Recap
In late October, Google hosted members of the Rain the Growth Agency team for Brandformance LA, an event about their tools and technology that can be leveraged to drive brand and performance outcomes. Following...
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12.03.24
What Paramount and Nielsen’s Contract Dispute Means for the Future of Alternative Media Currencies
A major battle in the media currency wars is underway between two heavyweights in the media world: Paramount and Nielsen Research. On one side we have Paramount, one of the largest media conglomerates...
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11.27.24
Performance Marketing KPIs Hit a Plateau? Here’s What to Do
Performance marketing KPIs serve as the compass that guides your campaign strategy. Whether it's tracking conversions, click-through rates, or return on ad spend, these metrics show us where we're winning—and...
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11.26.24
Takeaways from Google Think Lead Gen 2024
Rain the Growth Agency team members were recently invited by Google to their New York office for Think Lead Gen, an event covering strategic insights for enhancing lead generation across both B2B and B2C...
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