10.29.26
October 2026 Media Impact Report
In the October 2026 edition of the Media Impact Report:
- Why Trust is Still the Foundation of the Creator Economy
- The New Women’s Health Conversation
- One Game, Many Screens: The New Era of Football Consumption
- Holiday 2026: Hopeful Yet Hesitant, Redefining Holiday Spending
11.10.26
One Game, Many Screens: The New Era of Football Consumption
For decades, football was synonymous with broadcast television. Fans knew where to find games: Sunday afternoons on CBS and FOX, Sunday Night Football on NBC, and Monday Night Football on ESPN. Not any...
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11.05.26
The New Women’s Health Conversation
The Female Quotient Health Summit made one point clear: women’s health is no longer a niche conversation in wellness or healthcare. It is a major opportunity and area of accountability for employers,...
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11.03.26
Why Trust is Still the Foundation of the Creator Economy
It should be no surprise that the creator economy was a headline topic across the panels at this year’s Advertising Week New York (AWNY). From social commerce, affiliate marketing, creator-led content...
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10.20.26
Beyond Basic Personas: Using AI to Build a Decision Operating System
Most brands still treat personas as static portraits; built once a year from CRM data, research, and third-party data sources. Personas feel strategic but do not keep pace with an always-on highly dynamic...
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10.15.26
The Q4 Medicare Advertising Surge: How Advertisers Can Prepare for One of the Year’s Most Competitive Marketplaces
Every year, the fourth quarter brings heightened competition across the media landscape as advertisers compete for consumer attention during the holiday shopping season. For television advertisers, however,...
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10.13.26
Football Season is Coming: Are Advertisers Ready for the Viewership Lift?
Football remains one of the few media environments that consistently delivers scaled, engaged audiences in an increasingly fragmented marketplace. As marketers finalize Q4 plans, the data suggests football...
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