03.03.26
TikTok Is Now a U.S. Company: What This Means for Advertisers
Well, it finally happened. TikTok, now TikTok USDS Joint Venture LLC, became a majority-United States-owned company on January 23, 2026. After years of court battles and looming ban threats, TikTok now...
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02.26.26
February 2026 Media Impact Report
In the February 2026 edition of the Media Impact Report... Why an $8 million Super Bowl ad is often less effective than an $8 million year‑round campaign Is TV really dead? AI in media strategy ...
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02.24.26
Podcast: The ForeCast – TikTok’s New Ownership
In this episode, Morgan speaks with Shatesha Scales, Rain’s Supervisor of Paid Social, about the recent acquisition of TikTok by U.S. firms and implications for users and advertisers. She highlights...
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02.03.26
A Case for Advancing Reach and Frequency
It’s been 15 years since Byron Sharp’s “How Brands Grow” was published, where he makes the case for reaching more people at a meaningful frequency. Whilst reach and frequency are not departing...
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01.27.26
2026 Predictions
Each year, we ask our subject matter experts to weigh in on what they expect to see in the media landscape in the coming year. Check out their thoughts and hot takes below. Rachel Baker SVP, Head of...
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01.22.26
January 2026 Media Impact Report
In the January 2026 edition of the Media Impact Report... Our 2026 predictions A new way to think about reach and frequency in media planning To download the full report, . Want to get the...
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