News & Insights

10.15.26

Every year, the fourth quarter brings heightened competition across the media landscape as advertisers compete for consumer attention during the holiday shopping season. For television advertisers, however,...

10.13.26

Football remains one of the few media environments that consistently delivers scaled, engaged audiences in an increasingly fragmented marketplace. As marketers finalize Q4 plans, the data suggests football...

10.08.26

As advertisers head into the most wonderful time of the year, also known as Q4, the marketplace is poised for intensified competition driven by seasonal demand, heavy viewing of premium content, political...

09.03.26

For years, search marketing meant Google. Changing consumer behavior is opening up new opportunities for marketers to reach consumers who are actively searching for products and brands. According to...

08.27.26

For the last decade, the dominant story around women’s sports has been equity—closing the gap in investment, visibility, and respect compared with men’s leagues. But if you look at who is driving...

08.20.26

In the August 2026 edition of the Media Impact Report... How Men are Helping Fuel the Boom of Women’s Sports Amazon Is Becoming a Search Engine. Is Your DTC Strategy Ready? To download the...