Soma

MEDIA + CREATIVE + STRATEGY

Soma partnered with Rain and our Transactional Brand Building strategy to build a robust campaign, driving more retail and online sales year over year.

Digital Video
OOH
Paid Social
Display
Native Ads

Bye Bye Bad Bras

A multi-channel approach was developed to support Soma's new product launch. The spots introduced their newest collection to increase awareness and earn new customers, urging audiences to ditch their bad bras for the best bra ever.