Kaila Vallee
President, Rainstorm Direct
Narragansett, Rhode Island
With over 17 years of strategic marketing, performance media, direct sales and product life cycle experience, Kaila has overseen cross-channel marketing campaigns for several top retailers and companies (CVS, Lume, Harry’s, Ethos, Mutual of Omaha, ClearCaptions, VSP and Adaptive Health to name a few). Kaila joined the Rain team in 2013 and now oversees the Rainstorm Direct division of the company which specializes in Converged TV (linear, CTV and YouTube) performance marketing. Being able to offer a competitive edge with an established fixed CPA/CPM guarantee is their specialty. Accompany that with best-in-class AI and technology and the knowledge of navigating a complex video marketplace, Rainstorm Direct is the best of both worlds for brands looking to grow their awareness and drive sales. In her role as President, she focuses on strategic growth, aiding clients and guiding teams to exceed goals as efficiently as possible. She oversees the team in all phases from audience targeting and strategic planning, to campaign launch, through post-measurement optimization and success.
Kaila thrives on consumer trends and staying relevant and is one of the reasons why she loves the marketing industry so much. There is so much evolution and the marketplace is constantly changing with new brands, platforms, and technology emerging everyday. It’s important to keep your finger on the pulse at all times so you don’t lose market share. That’s what she focuses on with her team in order to drive success.
Kaila resides in Narragansett, Rhode Island, with her husband and two young daughters. In her spare time she tries to always be near the water, whether it’s on their boat at the beach, enjoying a restaurant, going for a run, having some cocktails or traveling to new destinations, she prefers it with a water view.