Podcast: The ForeCast with SVP, Creative, Scott McClure and Creative Director, Karen Hoagland
In this episode of The ForeCast, Morgan speaks with Scott McClure and Karen Hoagland from Rain about our partnership with GlamourGals, a nonprofit focused on combating senior loneliness through intergenerational connections. They discuss the creative strategy behind the pro bono campaign, as part of SixDegrees.org’s Purpose, Produced initiative, aimed at recruiting teen volunteers, the importance of understanding loneliness in both seniors and teens, and the innovative content created to engage a younger audience. The conversation highlights the rewarding nature of nonprofit work and the agency’s commitment to future collaborations.
The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.