10.29.26
October 2026 Media Impact Report
In the October 2026 edition of the Media Impact Report:
- Why Trust is Still the Foundation of the Creator Economy
- The New Women’s Health Conversation
- One Game, Many Screens: The New Era of Football Consumption
- Holiday 2026: Hopeful Yet Hesitant, Redefining Holiday Spending
10.20.26
Beyond Basic Personas: Using AI to Build a Decision Operating System
Most brands still treat personas as static portraits; built once a year from CRM data, research, and third-party data sources. Personas feel strategic but do not keep pace with an always-on highly dynamic...
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10.15.26
The Q4 Medicare Advertising Surge: How Advertisers Can Prepare for One of the Year’s Most Competitive Marketplaces
Every year, the fourth quarter brings heightened competition across the media landscape as advertisers compete for consumer attention during the holiday shopping season. For television advertisers, however,...
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10.13.26
Football Season is Coming: Are Advertisers Ready for the Viewership Lift?
Football remains one of the few media environments that consistently delivers scaled, engaged audiences in an increasingly fragmented marketplace. As marketers finalize Q4 plans, the data suggests football...
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10.08.26
The Q4 Media Marketplace: What Advertisers Need to Know
As advertisers head into the most wonderful time of the year, also known as Q4, the marketplace is poised for intensified competition driven by seasonal demand, heavy viewing of premium content, political...
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09.29.26
September 2026 Media Impact Report
In the September 2026 edition of the Media Impact Report... What advertisers need to know about the Q4 Media Marketplace How AI can move beyond basic personas to build a Decision Operating System ...
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09.03.26
Amazon Is Becoming a Search Engine. Is Your DTC Strategy Ready?
For years, search marketing meant Google. Changing consumer behavior is opening up new opportunities for marketers to reach consumers who are actively searching for products and brands. According to...
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