Any couch potato would be put to shame by Susan’s knowledge of the linear TV and streaming video landscape that she has amassed over 20 years of studying programing grids, navigating all media marketplaces, and observing Nielsen audience ratings.
Susan joined Rain (then Cmedia) in 2000 as its third short-form media buyer, and since then the agency’s television buying team has expanded to 50 members. Since 2005, Susan has managed all offline media buyers and continues to advise on the evolution of Tracker™, the agency’s proprietary buying, planning and measurement platform. Over the last five years, Susan and her team have contributed to the development and validation of the agency’s latent response media optimization model, WaveCast™.
“When I look at where the team is today and how many intelligent and talented people we have working here it makes me very proud,” she said. “Our success is the result of our long-standing network relationships and innovation in our buying practice.”
Without hesitation, Susan can explain the nuances of media buying, or a media outlet’s sales structure, inventory and programming. She oversees all local broadcast, national cable, satellite and syndication schedules to ensure they deliver the best combination of performance and reach based on the media strategy. Susan and her team continue to proactively navigate the evolving OTT landscape.
The University of Oregon graduate resides in Portland with her husband and two sons. Their busy youth sports schedules limit them from watching live TV, which has helped make Susan an expert in OTT/SVOD platforms to consume video content.