Bianca began her career working in Account Management and Sales Marketing roles. After spending time at global companies such as Hershey, Kellogg’s and Coca-Cola, she was recruited by CEO Michelle Cardinal to join Rain.
When Bianca joined Rain in 2017, she fell in love with the company values and ability to scale direct to consumer brands through traditional and digital media. She is currently the Senior Director of Client Development, working across all departments to manifest measurable and unprecedented growth for clients. Bianca has extensive experience working with fully integrated brands in the direct to consumer, retail driving, and drive to online space. She has flexed her strategic muscle on BISSELL, Mirror, Thirty Madison and Oofos.
Bianca puts her love of advertising to work by sitting on the Board of The Initiative and mentoring female-founded cannabis businesses. Bianca is a driving force behind SheScales, an accelerator within Rain that empowers female founders to scale fearlessly. Bianca is passionate about the advertising industry reflecting the world around us. She believes diversity unites us and it should be acknowledged and celebrated.
Bianca and her husband enjoy tasting delicious vegan food, exploring the world, staying active through fitness and raising their four kids to be good humans.